Bynor MCP server: social media management from your AI assistant
Bynor runs the social media of one or more brands: it learns the brand, plans the content, creates on-brand images and carousels, schedules and publishes posts, answers comments and measures the results, on Instagram, Facebook, TikTok, YouTube and LinkedIn.
This repository holds the public pieces to use Bynor from an AI assistant: the address of the remote MCP server, a
plugin for Claude Code and one skill, bynor, that describes what Bynor does so an assistant can tell when it fits.
- MCP server:
https://mcp.bynor.ai/mcp(streamable HTTP, sign-in with OAuth) - Registry entry:
server.json(ai.bynor/bynor) - Skill:
skills/bynor/SKILL.md
What you can ask
- "Plan next month's Instagram and TikTok posts for my brand."
- "Create a carousel announcing our autumn menu, in our brand style."
- "Schedule the approved posts at the best times of the week."
- "How did last month's Reels perform compared to the month before?"
- "Show me the comments that still need an answer and draft the replies."
- "What are my competitors posting on Instagram this week?"
Areas: brand identity and context, editorial plans, visuals (images and carousels), publishing and scheduling, analytics and PDF reports, competitors on Instagram, comments inbox, team.
Connect
You need a Bynor account (there is a free trial) with at least one brand. When you connect you choose which brands the assistant may see and what it may do.
Scripts and automations
For a script, a scheduled job or an automation tool, create a personal key in Bynor (Settings → Connected apps → Personal keys) and send it as a bearer token to the same address, for example:
claude mcp add --transport http bynor https://mcp.bynor.ai/mcp --header "Authorization: Bearer byn_..."
A personal key acts as you, with the permissions you pick (read, create, publish) and an expiry of 30, 90 or 365 days. It is shown once; you can revoke it at any time.
Permissions and safety
- Read sees the brands you granted. Create writes plans, texts and visuals and uses AI credits. Publish schedules, publishes, deletes and cancels posts and plans, and replies to comments. Account (apps only, never a personal key) sees, invites and manages the team and edits the brand identity.
- From an assistant, publishing, scheduling, deleting, replying to comments and changes to the brand identity or the team are proposals you confirm with a button, in a preview or in Bynor. In a verified app you can instead tell the assistant to go ahead, except for the team, the brand identity and TikTok posts, which always wait for your click.
- With a personal key (a script, with no person to click), only these run without a click, within the key's permissions: scheduling a post, publishing a post now, editing a scheduled post, moving scheduled posts to another time, replying to comments, setting up or changing automatic replies, and editing several slides of a carousel (the create permission: it uses AI credits). Everything else waits for a person's click in Bynor, with a personal key too: deleting cards, deleting a plan, deleting posts, deleting files from the Library, cancelling scheduled posts, sharing a plan with the client, redoing a plan, moving cards to another plan, opening a competitor, the team, the brand identity, and any TikTok post, whose privacy a person chooses.
- Every connection can be removed from Bynor (Settings → Connected apps).
Pricing
Bynor is a subscription with a free trial. Generating images, carousels and plans uses AI credits included in the plan; more credits can be bought. Plans and prices: bynor.ai.
Privacy, terms and support
- Privacy policy: https://app.bynor.ai/legal/privacy
- Terms of service: https://app.bynor.ai/legal/terms
- Support: [email protected]